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Phase 2 of our first type project allowed us to use any two 2 weights of Univers, any 3 sizes, and type could now lock up in the upper left or bottom left corner. At the start of this phase I still felt pretty confined by the rules, but as I got down to my last page I was able to see how I developed through the process. After exploring I went back and fixed my first few spreads because the last ten or so were so much better. Here are three of my favorites

We also researched six different designers, alive and dead.

Paul Rand was an American graphic designer best known for his logo design. Companies like UPS, IBM, Cummins Engine, and Westinghouse owe their design to Rand. Rand was a recluse in most of creative process and was very interested in producing books of theory to illuminate his philosophies.

 

Max Huber was a Swiss graphic designer in the twentieth century. He designed art for magazines, records and concert stages. He was also an art instructor and exhibited work internationally. Huber experienced some of the most productive years of his life as creative director for Einaudi’s publishing house. He was fond of jazz music and worked on several stunning album covers. Huber was later passionate about teaching.

Herb Lubalin was famous for his design with letters, which changed peoples vision and perceptions of words. He pushed past the norms of copyright design in advertisements and transformed magazines to powerful communication medium. He made meaning with words and raised typography from a craft to an art.

 

Armin Hoffman is a legendary Swiss graphic designer and educator. Hoffman’s influence over generations of designers is one of his many distinguishing qualities. His teaching methods are seen as unorthodox, but he set certain standards that were quickly adopted by other institutions world-wide. He authored the book Graphic Design Manual, which is still printed and used today. Hoffman also played a huge role in the creation of the Swiss Style.

 

April Greiman is a contemporary American graphic designer who is seen as the first to really utilize the computer as a tool. Greiman grew up in New York and studied at the Kansas City Art Institute before she went to Switzerland to learnd under Armin Hoffman and Wolfgang Weingart. Greiman embraced technology in design when others were afraid of it. She has been an integral part in spreading this technique and currently teaches art at Woodbury University.

Stefan Sagmeister is known for his “bad-boy” attitude in the design world and upsets the norms by tricking the senses in his designs. He disorients images and turns convention upside down. For example, at an AIGA lecture event he painted the exhibition title on his chest and took photos of his nude body before and after eating 100 different kinds of junk food.  Sagmaster is very unorthodox. He took a 1 year sabbatical and afterwards changed his company to Sagmaster & Walsh with the edition of Jessica Walsh. Sagmeister is a leader to satisfy his own curiosity and restlessness. He follows the direction that seems juicy.

 

sources:

http://www.famousgraphicdesigners.org/armin-hofmann

http://www.aiga.org/medalist-stefan-sagmeister/

http://www.paul-rand.com/foundation/biography/

http://www.iconofgraphics.com/Max-Huber/

http://www.aiga.org/medalist-herblubalin/

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After creating 15 spreads with paper and scissors, we then moved onto 15 new spreads on the computer. The rules still restricted us to two strokes, one font, and all four lines of text, except this time we got to use color.

 

Since we are using the font Univers, it made sense to learn about the designer of this typeface. Adrian Frutiger was born in Switzerland in 1928 and received training in type at the Zurich School of Art and Crafts. He worked for Deberny & Peignot where he created the typefaces Ondine and Meridien.

He produced the font Univers for metal and film in 1957, which led to his recognition as an international typeface designer. He eventually opened his own studio and was  a professor for 18 years.

He received several awards and honors such as the Gutenberg Prize of the City of Mainz (Germany), Medal of the Type Directors Club of New York, Officier de l’Ordre des Arts et des Lettres (Paris), and Grand Prix National des Arts Graphiques (France). Frutiger also worked as a consultant for IBM and the Stempel typefoundry.

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Given four lines of text, two sizes and two stroke widths, we were to cut and paste these lines in the upper left corners on the grids. By the 10th grid I was ready to be done, so I can’t say that all 15 spreads were my best work. Using the same text, width, and sizes so many times really does stretch your creativity. Here are three of mine

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Jan Tschichold was a powerful influence on the world of typography. Tschichold was raised in Germany and began working in typography very young.

The Nazi’s seized most of his work as they deemed it a threat to Germany’s culture. After he fled the country he wrote Die Neue Typographie and condemned all fonts that weren’t sans-serif.

While working for Penguin Books he created a standardized practice for all of their book covers. Later in his life he reversed his book and advocated for roman typefaces and blocks of copy.

source: http://www.designishistory.com/1920/jan-tschichold/

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we’ve kicked off the year of Typography with a word assignment. In each group we were responsible for three letters. We chose a nature theme, and mine is the beginning of the word “thoughtfully.” We had to go out and find things around us that looked like typography.

Together we completed the word